Nicknamed as "Cheap Road", Qipu Road gains popularity among young girls for cheap but fashionable goods. Qipu Road is famous for affordable clothes, shoes, accessories, bags, swim wears, and jewelry. There are three shopping malls, on each corner of an intersection of Qipu Road, each with about 4-5 stories of shops, all filled with trendy and fashionable made-in-China clothing.

Qipu Road has gained reputation in more and more foreingers for shopping.