Huaihai Road, as famous as Nanjing Road, has lots elegant top-end designer brands all over the world and the well-known old shops, such as Avenue des Champs Elysees in Paris, the Fiftth Avenue in New York and Wujie Road in Singapore. An increasing number of stores here are attracting visitors at home and abroad, including large shopping cities like PCD Stores, Maison Mode and Parkson, Shanghai Women's Store, gourmet restaurants ranging from Chinese traditional snacks to Europen and American food, old-age and charming cinemas like Guotai Cinema.

The architectures in different styles here bring your wonderful sense of beauty when you rambling along the street. The elegant street has a long history and it is not only the most fashion paradise for young people, but also a nostalgic place for those who seek their memory of past stories.